Honda Named ‘Best Value Brand’ in KBB.com’s 2016 Brand Image Awards

March 30th, 2016 by

HondaHonda Named ‘Best Value Brand’ in KBB.com’s 2016 Brand Image Awards

Over 12,000 Kelley Blue Book shoppers have once again dubbed the Honda brand the ‘Best Value Brand’ via Kelley Blue Book’s 2016 Brand Image Award Study. This accomplishment marks Honda’s fifth consecutive win in this category.

KBB’s Brand Image Awards:

The Brand Image Awards truly represents the collective opinions of the car-buying public. The Kelley Blue Book Market Intelligence Brand Watch Study digs deep to gain insight on what in-market car shoppers find valuable, and what ultimately drives their purchasing decisions. It also taps in to these shoppers’ loyalty and perception of various car brands. By earning the highest average score across all non-luxury models, Honda was once again able to reclaim its title of “Best Value Brand”.

Best Value Brand

Honda’s 5th win in this category truly exemplified the car-buying public’s appreciation of Honda’s reliability, safely and style in the non-luxury market.

“Our Kelley Blue Book expert vehicle reviewers consistently praise Hondas for their overall excellence and strong value story, so it is not surprising that car shoppers feel the same way, naming Honda as Kelley Blue Book’s Best Value Brand again this year…..Based on the brand’s legendary quality and reliability, Honda previously won that title in 2015, as well as 2011 – 2013.” Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com.

For more information on the award winning Honda brand (or to test drive one), please contact us at Keenan Honda in Doylestown via our website or give us a call at 877-621-4216.

2016 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

Honda has been recognized as the Best Value Brand as part of Kelley Blue Book’s KBB.com 2015 Brand Image Awards1, proving once again that Honda drivers get the most out of their money.

[1] 2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

Posted in 2016 Models